ATM Branding: The Marketing Tactic Helping Credit Unions Increase Membership Revealed
According to a recent story picked up by Reuters and originally published in GoBankingRates.com, credit unions are increasing membership by branding off-premise ATMs with “eye-catching, often wild-looking ATM wraps.”
Anthony Pili, VP of Sales & Marketing for Palisades Federal Credit Union, said they began wrapping their ATMs a year ago and have seen a huge payoff. He noted that while the average credit union experienced a 6.7% growth in membership during 2012, Palisades FCU saw a 12.5% growth.
He attributes much of this new membership to ATM branding.
First piloted by AOneATM, a South-Carolina based independent ATM deployer, in 2004, affordable ATM branding packages — which include colorful, high quality ATM wraps, custom on-screen messaging, and ATM and location signage — help financial institutions to:
- Increase Awareness in the Community
- Attract New Members / Customers
- Increase Transaction & Fee Income
- Promote Products & Services
- Enhance SEG services
- SEG acquisition tool
Designed to last for years, custom-designed ATM wraps using the EasyBrand™ system and innovative SharkSkin Technology™, a proprietary material developed specifically for branding ATMs and kiosks, are affordable and durable. And best of all you don’t need any special tools or training to install them — keeping your expenses low.